Why Link Levels Matter for SEO

When it comes to SEO, many businesses focus on keywords, content, and page speed — but often overlook a simple yet powerful factor: your URL structure.

The way you organize pages and folders in your website links (also called link levels) directly affects how search engines and users interact with your content.

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🔧 What Are Link Levels?

Link levels refer to the depth of your URL, based on how many folders or slashes it contains. For example:

• Homepage: www.iries.com → Level 0
• Simple Service Page: www.iries.com/architectural-visualization → Level 1
• Nested Page: www.iries.com/architecture-and-marketing/architectural-visualization → Level 2
• Deeply Nested ⚠️ : www.iries.com/services/architecture-and-marketing/architectural-visualization → Level 3

The more slashes, the deeper the page sits within your site hierarchy.

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🚀 Why Shorter URLs Are Better for SEO

• Improved Rankings: Search engines favor short, clean URLs that highlight key terms.
• Faster Indexing: Shallow pages are easier for Google to crawl and index.
• Higher Click-Through Rates: Users trust simple, readable links.
• Keyword Relevance: Short URLs keep your target keywords visible to both users and search engines.

Example:
✅ www.iries.com/architectural-visualization (Best for SEO)
⚠️ www.iries.com/services/architecture-and-marketing/architectural-visualization (Long and diluted)

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💡 Best Practices to Improve SEO with URL Structure

1. Keep URLs Short and Relevant
   Focus on core keywords, eliminate unnecessary folders.
2. Use Hyphens for Readability
   Example: /3d-product-visualization, not /3dproductvisualization
3. Limit Folder Depth to 1–2 Levels
   Especially for service pages targeting specific terms.
4. Include Location for Local SEO
   Example: /architectural-visualization-toronto
5. Stay Consistent Across Pages
   Use a clear, predictable structure for users and search engines.

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🎯 What We Recommend at IRIES

For businesses offering services like 3D Animation, Architectural Visualization, or Product Marketing, we suggest:

• Use direct, keyword-focused URLs for high-priority services
• Keep structures simple unless you have dozens of grouped pages
• Combine SEO with user experience — clarity benefits both Google and your audience

Example Optimized Structure:

• /architectural-visualization
• /3d-animation
• /product-visualization
• /web-design-construction

Want help restructuring your website for better SEO and higher rankings? Let’s talk — we create optimized web pages, 3D visuals, and marketing tools designed to get your projects noticed.

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